WSA acquires majority of Chinese online retailer

In an attempt to strengthen its Chinese market foothold, the hearing aid group WS Audiology has bought 51 percent of the Chinese online retailer, Longkang.

BY ULRICH QUISTGAARD, TRANSLATED BY DANIEL PEDERSEN

The hearing aid giant WS Audiology, which is headquartered in Denmark and Singapore, has been on an acquisition hunt in China. This has resulted in the company gaining the ownership majority of the Chinese e-commerce business Longkang, which is specialized in hearing aids.

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