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GN CEO: Jabra's strong brand is perfect for Costco

GN Hearing's sister company GN Audio has a stronger consumer brand in Jabra than GN Hearing has in Resound. For this reason, the sister company's brand will be used to sell hearing aids at Costco, says GN Hearing CEO Gitte Aabo.

GN Hearing CEO Gitte Aabo | Photo: GN Store Nord / PR

Next week, GN Hearing puts its new hearing aid on the market at US supermarket chain Costco in North America.

The hearing aid will be released under sister company GN Audio's Jabra brand which is well-known by consumers for its innovative headsets and earplugs.

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