ALK changes approach to US market entry: "We want to see some results before we make more investments"

Going forward, ALK must be more careful with money and invest where it makes sense, the CEO says. But he has certainly not given up on the American dream. 
Photo: Alk / Pr
Photo: Alk / Pr

The US is a very important market for ALK, and one that ALK very much wants to be successful in. But based on past experiences, ALK will invest differently on the other side of the Atlantic in the future, ALK CEO Peter Halling and ALK CFO Claus Sølje say in an interview with MedWatch at ALK’s Capital Markets Day.

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