Novo Nordisk to assert obesity market dominance with new and improved version of Wegovy

Novo Nordisk hopes that new study results this year can increase its competitiveness against Eli Lilly’s Zepbound.

Novo Nordisk is preparing a counter-attack on Eli Lilly in the ever-growing US market for obesity treatment, where the Danish company is losing ground, according to Danish media Finans.

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More people are now starting treatment with Eli Lilly's Zepbound than Wegovy in the US
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