Eli Lilly launches online sales of obesity drug

Novo Nordisk competitor Eli Lilly has launched a service that can deliver obesity medicine directly to US patients.

Online pharmacies can prescribe the drug directly to patients. Arkivfoto: George Frey/Reuters/Ritzau Scanpix

Novo Nordisk’s biggest competitor on the weight loss market, Eli Lilly, launched the LillyDirect initiative in the US market on Thursday. The initiative enables medication to be delivered directly to patients, breaking a long-standing tradition in the industry, Danish financial media Berlingske writes.

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