Lundbeck moves on from swearing, shouting and spitting: New TV ad for Rexulti takes a softer approach
The Rexulti logo appears on the screen. and the spot ends with the mother sitting calmly outside, surrounded by her loved ones, watching family videos on a projector.
A more amicable scene greets viewers of Lundbeck and Otsuka’s first branded ad for Rexulti for the treatment of Alzheimer’s agitation in the US, Fierce Pharma reports.
Already a subscriber?Log in here
Read the whole article
Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.
With your free trial you get:
- Access all locked articles
- Receive our daily newsletters
- Access our app
.jpg&w=384&q=75)
