Lundbeck moves on from swearing, shouting and spitting: New TV ad for Rexulti takes a softer approach
The Rexulti logo appears on the screen. and the spot ends with the mother sitting calmly outside, surrounded by her loved ones, watching family videos on a projector.
A more amicable scene greets viewers of Lundbeck and Otsuka’s first branded ad for Rexulti for the treatment of Alzheimer’s agitation in the US, Fierce Pharma reports.
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