Novo Nordisk CEO: Future obesity market size is difficult to assess

The Danish drugmaker wants to generate ”more than DKK 25bn” in its obesity business in 2025 – but CEO Lars Fruergaard Jørgensen declines to come with personal predictions.

Lars Fruergaard Jørgensen, CEO of Novo Nordisk | Photo: Stine Bidstrup

by christopher due karlsson, translated by daniel pedersen

Novo Nordisk Chief Executive Lars Fruergaard Jørgensen does not want to make any large-scale predictions about the sales potential of the obesity market to Danish business daily Børsen.

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