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Analyst: Obesity market could surpass USD 70bn by 2030

Novo Nordisk is aiming to sell obesity drugs for over DKK 25bn (USD 3.7bn) in 2025, and one analyst says the market could be 20 times bigger at DKK 500bn (USD 73.8bn) by 2030 if treatment lasts two years.

Photo: Novo Nordisk / PR

Should Novo Nordisk and Eli Lilly manage to get 10 million of 17 million Americans with severe obesity into medical treatment lasting at least two years, the obesity drug market could surpass DKK 500bn (USD 73.8bn) by 2030, according to Wimal Kapadia, biopharma equity research at Sanford C. Bernstein, as reported by Danish business daily Børsen.

This analysis far exceeds Novo Nordisk’s own estimations of its obesity drug sales, which aim to reach over DKK 25bn (USD 3.7bn) in 2025.

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