Novo Nordisk's acquisition journey is driven by price pressure and a hunger for innovation
![Lars Fruergaard Jørgensen, CEO of Novo Nordisk | Photo: Asger Ladefoged/Ritzau Scanpix](https://photos.watchmedier.dk/watchmedier/resize:fill:3840:0:0/plain/https://photos.watchmedier.dk/Images/article13866131.ece/ALTERNATES/schema-16_9/20180507-161738-1-7430x4176ma.jpg)
Home is where the heart is, as the old saying goes. But in the Danish suburb of Bagsværd, some 12 kilometers northwest of Copenhagen, Denmark’s biggest pharmaceutical company Novo Nordisk is showing signs that it holds a different view.
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