Lundbeck CEO considers stepping up marketing of Vyepti
The launch of migraine drug Vyepti has not gone well, meaning more will potentially be invested in the commercial apparatus behind the treatment.
By Josefine Buur Bach, translated by catherine brett
Migraine drug Vyepti was launched in the US in April 2020, and thanks to the Covid-19 crisis, this did not go well. CEO at Lundbeck Deborah Dunsire thinks the drug has the potential to become a blockbuster, but that requires a boost to the marketing of the drug, Danish financial daily Børsen reports.
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