Lundbeck CEO considers stepping up marketing of Vyepti

The launch of migraine drug Vyepti has not gone well, meaning more will potentially be invested in the commercial apparatus behind the treatment.
Photo: Gregers Tycho/ERH
Photo: Gregers Tycho/ERH
By Josefine Buur Bach, translated by catherine brett

Migraine drug Vyepti was launched in the US in April 2020, and thanks to the Covid-19 crisis, this did not go well. CEO at Lundbeck Deborah Dunsire thinks the drug has the potential to become a blockbuster, but that requires a boost to the marketing of the drug, Danish financial daily Børsen reports.

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