Novo Nordisk hires Queen Latifah for US marketing offensive

Novo Nordisk has hired musician and actress Queen Latifah for a marketing campaign in the US.

Photo: Mario Anzuoni/Reuters/Ritzau Scanpix

Novo Nordisk has started a collaboration with the American musician and actress Queen Latifah, reports media outlet PR Week.

The marketing campaign aims to destigmatize obesity through videos and information online. The campaign consists of four short videos inspired by Queen Latifah's earlier acting career.

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