Novo Nordisk hires Queen Latifah for US marketing offensive

Novo Nordisk has hired musician and actress Queen Latifah for a marketing campaign in the US.

Photo: Mario Anzuoni/Reuters/Ritzau Scanpix

BY ANDREAS LØNSTRUP, TRANSLATED BY DANIEL PEDERSEN

Novo Nordisk has started a collaboration with the American musician and actress Queen Latifah, reports media outlet PR Week.

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