Novo Nordisk hires Queen Latifah for US marketing offensive

Novo Nordisk has hired musician and actress Queen Latifah for a marketing campaign in the US.

Photo: Mario Anzuoni/Reuters/Ritzau Scanpix

Novo Nordisk has started a collaboration with the American musician and actress Queen Latifah, reports media outlet PR Week.

The marketing campaign aims to destigmatize obesity through videos and information online. The campaign consists of four short videos inspired by Queen Latifah's earlier acting career.

Already a subscriber? Log in.

Read the whole article

Get access for 14 days for free.
No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from MedWatch

CHMP to remove 100 generic medicines from market

Due to fraudulent clinical trials from a contract research organization, the EMA’s expert committee, the CHMP, is now suspending marketing approval authorizations for around 100 generic drugs on the market.

Further reading

Related articles

Latest news

See all jobs