MedWatch

Novo puts million-dollar figure towards television commercials

Pharmaceutical company Novo Nordisk is working the TV ad arena in the US. Two of the firm's products are in the top 10 of products for which companies are buying screen time.

Photo: Novo Nordisk / PR

Novo Nordisk is throwing a lot of money at television commercials to advertise the firm's major drug hope, diabetes tablet Rybelsus, according to ispot.tv, which industry media Fiercepharma has gained access to.

In March, Novo Nordisk put all of USD 19.9m towards Rybelsus television commercials, which places the drug second in the US of the drugs that are paid most for in terms of television adverts.

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