MedWatch

Novo Nordisk withdraws press statement – had misleading marketing

The Danish Maritime and Commercial High Court has ruled that a Novo Nordisk press announcement had misleading marketing.

Photo: Novo Nordisk / PR

Novo Nordisk has withdrawn a press statement on Tresiba, which was issued on Sep. 19, 2019, after the Danish Maritime and Commercial High Court has ruled that it contained misleading marketing, which Novo Nordisk announces on Monday.

Last year's press announcement stated that Novo expected to present improvements in the average blood sugar level and in cases with low blood sugar –  known as hypoglycemia – in the company's insulin product Tresiba, compared with the competing drug Toujeo from French pharmaceutical firm Sanofi.

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