Pandemic kicked off ALK's digitization process

The world's ongoing pandemic has accelerated allergy company ALK's digital efforts, in which the firm has invested a massive million-kroner figure. "Digitally, we're in the loop," states the CEO, who has turned digitization into a company focus area.
Photo: ALK / PR
Photo: ALK / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

Digital apps, online tools and consumer behavior tracking are some of the initiatives which will raise allergy patient awareness of tablet vaccines from the Danish company.

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