Tough competition forces innovation at Ambu

Ambu is intensifying its efforts to create the next generation of its duodenoscopes. A number of competitors are circling, and an upcoming tender is a good opportunity for income. CEO Juan Jose Gonzalez calls the new duodenoscope the biggest earner of the future.
Juan Jose Gonzalez, CEO of Ambu | Photo: Ambu/PR
Juan Jose Gonzalez, CEO of Ambu | Photo: Ambu/PR
BY ULRICH QUISTGAARD, TRANSLATED BY CATHERINE BRETT

As CEO of Ambu, Juan Jose Gonzalez has looked forward to announcements of tenders for single-use endoscopes in the US. However, competitors are homing in on Ambu's key business area.

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