Unrealistic expectations for duodenoscope fuelled Ambu's overuse of funds

When Britt Meelby Jensen took charge of the Danish medtech company early last year, she immediately saw a situation that had to be turned around.
Too high expectations lead to an overuse of funds, says Ambu CEO Britt Meelby Jensen at the company's capital markets day | Photo: Ambu/pr
Too high expectations lead to an overuse of funds, says Ambu CEO Britt Meelby Jensen at the company's capital markets day | Photo: Ambu/pr
by ulrich quistgaard, translated by daniel pedersen

Enormous expectations was why Danish medtech company Ambu invested so heavily in duodenoscope, said Chief Executive Officer Britt Meelby Jensen at the company’s capital markets day on Wednesday.

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