Ambu CEO: "We need an innovative speed that's hard to compete with"

Medtech firm Ambu will succeed in the US, Japan and Western Europe, according to CEO Juan Jose Gonzalez. Some uncertainty however revolves around the ways in which the fast-growing market for single-use endoscopes can be accessed.
Photo: Ambu/PR
Photo: Ambu/PR
BY BENJAMIN WERNER CHRISTENSEN, FINANS, TRANSLATED BY NIELSINE NIELSEN

Medtech firm Ambu faces an uncertain future, but its CEO, Juan Jose Gonzalez, maintains that the hastily growing company must succeed in one parameter in particular:

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