Demant misjudged resilience of US hearing aid market during crisis
A bad assessment led the Danish hearing aid manufacturer to believe that growth would continue unaffected, said CEO Søren Nielsen the day after Demant downgraded its full-year expectations.
by marketwire, translated by daniel pedersen
Demant’s guidance downgrade on Tuesday night CET represents a misjudgment of the general hearing aid market’s resilience against the current economic crisis, says Søren Nielsen, CEO of Demant.
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