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WS Audiology wants to benefit from Sony's brand and consumer trust

The hearing aid manufacturer and electronics giant’s partnership on developing and commercializing OTC hearing aids is based on the belief that Sony’s strong brand will overcome the stigma associated with hearing aids, winning over consumers.

Maarten Barmentlo, chief marketing officer of WSA | Photo: WS Audiology / PR

Japanese electronics giant Sony is known far and wide for its cellphones, cameras, televisions, MP3 players, Playstations, and much more.

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