GN Hearing predicts slow start for OTC market

It’ll take time before the over-the-counter hearing aid market can call itself established – especially considering that consumer appetite is currently low, says GN Hearing CEO Gitte Aabo.

GN Hearing's first product targeting the OTC market in the US is Jabra Enhance Plus, and electronics retailer Best Buy has said it will carry the product in fall | Photo: GN Hearing / PR

This week finally saw the release of the US Food and Drug Administration’s (FDA) rules that many, particularly those within the hearing aid industry, have been waiting for for a long time.

Sales of hearing aids in the US will soon be allowed over the counter, meaning no prescription will be needed. Manufacturers can now also begin targeting products for the upcoming OTC market.

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