Demant plans to increase investments in China

Profits will take a back seat as the Danish hearing aid manufacturer makes growth a priority in the country, where newly acquired hearing aid clinic network Shengwang will drive the business.

Søren Nielsen, CEO of Demant | Photo: Kenneth Lysbjerg Koustrup/Jyllands-Posten/Ritzau Scanpix

No market in the world has growth potential matching China’s with respect to hearing aids and other hearing loss solutions, Demant CEO Søren Nielsen says, explaining why the Danish hearing aid manufacturer will be investing heavily in the East Asia region going forward.

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