Demant rejects criticisms of lobbying efforts against OTC channel: "That’s how America works"

To ensure users receive a high-quality device, CEO Søren Nielsen says Demant has lobbied the FDA through a US-based industry association as it attempts to established the rules for the upcoming over-the-counter hearing aids sales channel.

Søren Nielsen, CEO of Demant | Photo: Demant / PR

One of the world’s leading companies within the hearing aid sector, Danish company Demant, has been a part of trying to influence the US authorities’ implementation of the upcoming over-the-counter (OTC) hearing aids sales channel in the country.

The overall effort is led by industry organization Hearing Industries Association (HIA), of which Demant subsidiary Oticon is a member. HIA has utilized special advisors in connection with a public hearing initiated by the US Food and Drug Administration (FDA).

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