US downswing reflects shift in underlying demand, says Demant CEO

Demand for hearing aids on the US market will return in the future, according to Demant CEO Søren Nielsen, who thinks people are postponing the decision to acquire a device due to the challenging economic environment.

Photo: Demant / PR

The downswing on the US hearing aid market, which has impacted the expectations of both Danish Demant and Swiss Sonova, is the biggest isolated event that has changed the game for the Danish hearing aid manufacturer.

Even so, the underlying picture hasn’t undergone structural changes, says Demant’s chief executive, Søren Nielsen, who is expecting demand for hearing aids to return at a later point in time.

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