GN and Demant lost ground with veterans in February

The Danish hearing aid manufacturers lost out to international competitors on the Veterans Affairs channel.

Photo: GN Store Nord / PR

Both GN Hearing and Demant saw their market share of the Veterans Affairs (VA) sales channel shrink slightly in February.

When measured in terms of total sales, GN Hearing’s market share fell from 8.5 percent in January to 8.3 percent in February. Demant’s market share of total sales shrank to 14.5 percent from 14.8 percent.

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