New product will positively impact sales prognosis, says CEO at GN Hearing

The delayed hybrid product Jabra Enhance Plus will finally hit the shelves in the US later this month, and the launch will affect sales projections for the better, CEO Gitte Aabo says ahead of the company’s 2022 guidance on Thursday.

Gitte Aabo, CEO of GN Hearing | Photo: BUNDGAARD CARSTEN/ERH

It was with great relief that GN Hearing’s management could unveil the launch of Jabra Enhance Plus, the company’s hybrid between a true wireless earbud and a hearing aid, on Tuesday. The rollout begins on February 25 in the US.

The product, which is based on technology from both GN Hearing and its sister company GN Audio, was originally meant to hit US shelves in the second half of last year, but research and development letdowns put an end to that ambition.

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