The year 2022 has started with a bang for hearing aid firm Audientes, which announced in a press release shortly after New Year's Eve that the firm had signed another distribution deal with a partner in India, which is the biggest market in the world for Audientes's primary target group.
This time, the collaboration agreement has been struck with privately owned Priority Hearing, which according to Audientes – with its 14 points of sale, including private hospitals, healthcare centers and highstreet retail clinics in Indian capital New Delhi – nicely complements the other partnerships the firm has in the area.
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