Audientes enters fifth partnership in India, extends reach into populous rural areas

Hearing aid firm Audientes is expanding its Indian venture with a fifth partnership to sell its self-fitting hearing aids. Now the company's foothold in the country includes areas where two-thirds of India's population reside.

Steen Thygesen, CEO at Audientes, has signed off on another new partnership in India, expanding the company's distribution network to rural Indian areas | Photo: Audientes / PR

In June, hearing aid firm Audientes launched a grand new venture in Indian city Hyderabad, which counts 10.2 million inhabitants, with the establishment of its first subsidiary in the populous nation. It was said then that the goal was to expand into areas where two-thirds of India's population resides.

Around half a year later, the company has delivered on that promise, it announces in a press release in connection with the deal.

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