Audientes enters fifth partnership in India, extends reach into populous rural areas
Hearing aid firm Audientes is expanding its Indian venture with a fifth partnership to sell its self-fitting hearing aids. Now the company's foothold in the country includes areas where two-thirds of India's population reside.
by albert rønning-andersson, translated by daniel pedersen
In June, hearing aid firm Audientes launched a grand new venture in Indian city Hyderabad, which counts 10.2 million inhabitants, with the establishment of its first subsidiary in the populous nation. It was said then that the goal was to expand into areas where two-thirds of India's population resides.
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