Demant wins market shares: "We are a far bigger business now than before Covid-19"
The global hearing aid market is pretty much back to pre-pandemic levels, and the industry's Big Five are back at it in a zero-sum game. Currently GN Hearing loses market shares to its competitor Demant, according to the CEO of the latter company, Søren Nielsen.
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY DANIEL PEDERSEN AND CATHERINE BRETT
Closed retailers, extensive production halts in factories, travel bans and restrictions. 2020 was truly annus horribilis for the hearing aid industry, whose primary customer segment – the oldest part of the population – largely shut the doors to the world, including to the audiologist's office.
Already a subscriber?Log in here
Read the whole article
Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.
With your free trial you get:
- Access all locked articles
- Receive our daily newsletters
- Access our app
.jpg)
.jpg&w=384&q=75)
