Oticon: Covid-19 led to debates about product launches

The unpredictable world situation in the spring of 2020 meant that the timing of product launches was frequently discussed at Demant-owned Oticon, located in Denmark.

Photo: Oticon/PR

The corona pandemic brought with it large-scale lockdowns all over the world last year, alongside a near-complete meltdown of the hearing aid market, particularly in March, April and May.

While the markets stood still, the opposite was true of development departments in the hearing aid industry, as several new product platforms were launched over the summer.

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