Demant forecasts better 2021 than pre-corona and hacker attack

After two particularly grueling years for Danish hearing aid company Demant, CEO Søren Nielsen envisions a 2021 which will surpass the era before hell broke loose starting with the hacker attack, and followed up by Covid-19 which has cost the company dearly.
Demant President & CEO Søren Nielsen. | Photo: Kenneth Lysbjerg Koustrup/Jyllands-Posten/Ritzau Scanpix
Demant President & CEO Søren Nielsen. | Photo: Kenneth Lysbjerg Koustrup/Jyllands-Posten/Ritzau Scanpix
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

In the last couple of years, the role of CEO of Danish hearing aid giant Demant has been no walk in the park. First, a devastating hacker attack struck in September 2019, which cost the firm more than DKK 500m (USD 81.3m), after which the Covid-19 pandemic entered scene and put a spanner in the works of Demant's product sales in 2020.

Already a subscriber?Log in here

Read the whole article

Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

With your free trial you get:

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
!
!
Must contain at least 6 characters
!
Must contain at least 2 characters
!
Must contain at least 2 characters

Get full access for you and your coworkers

Start a free company trial today

Sign up for our newsletter

Stay ahead of development by receiving our newsletter on the latest sector knowledge.

!
Newsletter terms

Front page now

Further reading