Demant forecasts better 2021 than pre-corona and hacker attack

After two particularly grueling years for Danish hearing aid company Demant, CEO Søren Nielsen envisions a 2021 which will surpass the era before hell broke loose starting with the hacker attack, and followed up by Covid-19 which has cost the company dearly.
Demant President & CEO Søren Nielsen. | Photo: Kenneth Lysbjerg Koustrup/Jyllands-Posten/Ritzau Scanpix
Demant President & CEO Søren Nielsen. | Photo: Kenneth Lysbjerg Koustrup/Jyllands-Posten/Ritzau Scanpix
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

In the last couple of years, the role of CEO of Danish hearing aid giant Demant has been no walk in the park. First, a devastating hacker attack struck in September 2019, which cost the firm more than DKK 500m (USD 81.3m), after which the Covid-19 pandemic entered scene and put a spanner in the works of Demant's product sales in 2020.

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