To ensure users receive a high-quality device, CEO Søren Nielsen says Demant has lobbied the FDA through a US-based industry association as it attempts to established the rules for the upcoming over-the-counter hearing aids sales channel.
Demand for hearing aids on the US market will return in the future, according to Demant CEO Søren Nielsen, who thinks people are postponing the decision to acquire a device due to the challenging economic environment.
Last time the hearing aid manufacturer launched a product was during the pandemic. The market now is more open, meaning that there are more opportunities for physical launching events, says company CEO Gitte Aabo.
The Danish Health Data Authority has conducted a program where patients met with ear specialists digitally, concluding that neither quality nor patient satisfaction is compromised compared to traditional doctor visits.