Ambu ready for price war on market for single-use devices
Ambu faces increased competition as a new major player might be entering single-use endoscope market next year. CEO Juan Jose Gonzalez has an answer ready for the increasing competition, which is that of lowering the price of single-use endoscopes.
BY ULRICH QUISTGAARD, TRANSLATED BY NIELSINE NIELSEN
The CEO of the Danish firm Ambu is keenly aware of the firm's competitors and the growing single-use endoscopy market, especially, will be attacked from many sides in the following year.
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