Watchdog looking into Novo Nordisk sponsorship of patient group

The Danish drugmaker has until mid-April to produce materials related to a case concerning a sponsorship of a Danish patient organization.
Photo: Tidsvilde Stine/Ritzau Scanpix
Photo: Tidsvilde Stine/Ritzau Scanpix
by christian bundgaard, translated by daniel pedersen

Novo Nordisk’s sponsorship of an independent Danish patient organization, Adipositasforeningen (”The Association of Severe Obesity”), recently gave rise to allegations of stealth marketing.

Already a subscriber?Log in here

Read the whole article

Get access for 14 days for free. No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

With your free trial you get:

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
!
!
Must contain at least 6 characters
!
Must contain at least 2 characters
!
Must contain at least 2 characters

Get full access for you and your coworkers

Start a free company trial today

Share article

Sign up for our newsletter

Stay ahead of development by receiving our newsletter on the latest sector knowledge.

!
Newsletter terms

Front page now

Further reading