Novo Nordisk ready to go toe to toe with Ascendis

Should Novo Nordisk end up in direct competition with Ascendis Pharma on the growth hormone market, the Danish pharmaceutical giant has an arsenal ready, including a network of doctors and payers, says CEO Lars Fruergaard Jørgensen.

Lars Fruergaard Jørgensen, CEO at Novo Nordisk | Photo: Stine Bidstrup/ERH

The stage is being set for a battle of the Danes, with pharmaceutical giant Novo Nordisk in one corner and biotech firm Ascendis Pharma, which is on the upswing, in the other.

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