MedWatch

Novo Nordisk CEO spies new pharmaceutical sales model

Lars Fruergaard Jørgensen, CEO of Novo Nordisk, predicts that a new model for pharmaceutical sales will emerge in the long term – a model that can simplify the distribution and pricing of drugs, he tells Danish media Børsen.

Photo: Stine Bidstrup/Ritzau Scanpix

The collaboration between public and private pharmaceutical companies, which has been happening during the pandemic, can form the basis of a new business model for pharmaceutical sales in the long term, the CEO of Novo Nordisk Lars Fruergaard Jørgensen tells Danish financial daily Børsen.

He highlights that the way drugs are sold and distributed today can be simplified.

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