Major US bank shoots way above Novo Nordisk's own goals: New obesity drug will sell for almost USD 3.5bn in 2025.

US banking giant J.P. Morgan forecasts that Novo Nordisk will have increased its obesity business more than fourfold by 2025. Novo Nordisk aspires to more than double the business leg.

Novo Nordisk President and CEO Lars Fruergaard Jørgensen | Photo: Stine Bidstrup/ERH

BY BENJAMIN WERNER CHRISTENSEN, TRANSLATED BY NIELSINE NIELSEN

Novo Nordisk's aspirations to more than double its obesity business by 2025 is way off the mark, according to major US bank J.P. Morgan.

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