Life science executives: We can feel the lack of traveling salespeople

Novo Nordisk and Coloplast have both experienced the necessity of salespeople pitching products in person, whereas Teva's Kåre Schultz highlights differences in the markets.

Photo: Stine Bidstrup/ERH

Although virtual meetings have become more widespread, also when selling medicine, Danish pharmaceutical company Novo Nordisk's experience with launching diabetes tablet Rybelsus has shown that they are not sufficient, according to Danish newspaper Børsen.

Novo Nordisk CEO & President Lars Fruergaard Jørgensen is dubious about the notion that physical salespeople might be replaced by digital communications with physicians.

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