Hearing aid CEO predicts big rebound after virus year and massive costs shutting down subsidiary

The Covid-19 pandemic and costs relating to shutting down a Chinese subsidiary in 2020 have been costly for Estron, which provides equipment to large hearing aid companies. 2021 will be more positive, predicts the CEO, who estimates that the operating result will more than double.
Estron Managing Director, CEO, Kim Nyborg Carlsen | Photo: Estron / PR
Estron Managing Director, CEO, Kim Nyborg Carlsen | Photo: Estron / PR
BY ALBERT RØNNING-ANDERSSON, TRANSLATED BY NIELSINE NIELSEN

As a developer and manufacturer of hearing equipment for many of the world's largest hearing aid companies, Danish Estron has suffered during this difficult year for the industry, whose primary target group, elderly people, have mostly opted out of visiting their audiologists, thereby not purchasing new hearing aids.

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